Fitness market: evolution, challenges and trends for 2023

One of the fastest-growing sectors in the last decade has been the fitness market.
A good explanation for this is the growing awareness of healthy habits for disease prevention and better quality of life.

From this movement, the sector took a breath, even in the face of crises. Remains an interesting alternative for those who want to invest or open their own business.

Whether in the traditional or franchise model, there are several options regarding the business model. In addition to varied segments that meet the demand for body care.

If you want to know more about the area, keep reading this article.
From now on, we are going to talk about concepts, progress, trends, and insights to overcome the challenges of a market as promising as it is competitive.

Fitness market: evolution, challenges and trends for 2023
Fitness market: evolution, challenges, and trends for 2023

See the topics covered throughout the text:

What is the fitness market?

What is the fitness market in Brazil?
The evolution of the Brazilian fitness market in recent years.
How does the fitness market work?
What are the main sectors within the fitness market?
What are the main challenges of the fitness market?
Fitness market: what are the trends for 2021?
If the topic interests you, go ahead, and good reading!

The fitness market is a broad area that includes businesses focused on health and well-being in general.

Borrowed from English, the word fitness is related both to good physical conditioning. The practice that leads to this state, is gymnastics.

Therefore, gyms include aerobic activities and weight training, along with sports centers. Are the most common representatives of this market.

However, companies that work with healthy eating, supplementation, and guidance for weight loss or gain. Specific fashion for exercising, and aesthetics are also gaining relevance in this segment.

Even dance and fight gyms can fit into it, after all, they offer preparation and conditioning for their students.

In the global context, the fitness market is dominated by the United States. A country that, until 2019, had a turnover of around US$ 30 billion a year with businesses in the area.

The US and the other 9 largest markets in the sector account for 71% of the sector’s total revenue. Which corresponds to US$ 64.9 billion, according to a survey by the International Health, Racquet & Sportsclub Association ( IHRSA ).

Released in 2019, the study revealed the top 10 nations that have the biggest it:

United Kingdom

Fitness market: evolution, challenges, and trends for 2022

How is the fitness market in Brazil

In terms of revenue, the national fitness market reached the mark of US$ 2.1 billion in 2019, being the third largest in the Americas, behind only the US and Canada (with revenue of almost US$ 3 billion), according to the IHRSA.

Another number that draws attention is the number of gyms present in the country.

There are 35,000 official units, which places Brazil as the second nation with the most gyms in the world – the first is again the United States, with 40,000 units.

When we evaluate the market from the point of view of the number of customers, Brazil appears in fourth place, with 9.6 million registered users.

The USA (more than 62 million), Germany (11 million), and the United Kingdom (9.9 million) are on the podium in the category, corresponding, respectively, to the first, second, and third place.

Despite being significant, the share of the Brazilian population that uses gyms and sports centers is no more than 5%, which gives an idea of ​​the growth potential of the fitness sector in the country.

But not everything is perfect.

It is worth remembering that the area was impacted by the health and economic crisis triggered by the Covid-19 pandemic, therefore, the expectation regarding the 2020 data is a fall in these numbers.

An initial estimate by fitness management startup Tecnofit found that 65% of students stopped training during the first few months of the pandemic in the country.

However, the fitness market signals a rapid recovery, as 88% of dropout subscriptions were reactivated once gyms reopened in August 2020.

The Evolution Of The Brazilian Fitness Market In Recent Years

It is interesting to return to the ranking of the largest fitness markets on the planet, which we mentioned above.

A few years ago, Brazil was part of this list, appearing as the tenth largest market in 2016, with annual revenues of US$ 2.4 billion.

At the time, the sector was beginning to consolidate in the country, in the face of greater demand for options for places to work out, achieve health goals and achieve the desired appearance.

However, the national fitness market had been expanding since the end of the 2010s, with the entry of major players, such as the Bodytech and SmartFit gyms – which reached thousands of cu

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